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	<title>PlatinumGames Inc. &#187; Yusuke Hashimoto</title>
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		<title>PlatinumGames Inc. &#187; Yusuke Hashimoto</title>
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		<title>Xbox 360 Premium Bayonetta Theme</title>
		<link>http://platinumgames.com/2010/03/23/xbox-360-premium-bayonetta-theme/</link>
		<comments>http://platinumgames.com/2010/03/23/xbox-360-premium-bayonetta-theme/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 09:02:44 +0000</pubDate>
		<dc:creator>Ikumi Nakamura</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Concept Design]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[Ikumi Nakamura]]></category>
		<category><![CDATA[Premium Theme]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=2462</guid>
		<description><![CDATA[(Originally posted on the Japanaese Bayo-Blog January 25, 2010) Hello, everyone. Happy New Year. Bayonetta concept designer Ikumi Nakamura here, humping my beloved Lancer Assault Rifle along with me. Bayonetta has been released in Europe and North America now. Everyone on staff here is enjoying seeing all your comments about the game everyday. I wanted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=2462&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2010/03/23/xbox-360-premium-bayonetta-theme/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	
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		<title>Japanese Fan Party</title>
		<link>http://platinumgames.com/2010/03/15/japanese-fan-party/</link>
		<comments>http://platinumgames.com/2010/03/15/japanese-fan-party/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 07:53:18 +0000</pubDate>
		<dc:creator>PlatinumGames</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[PGTV]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Atsushi Inaba]]></category>
		<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community Event]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[MadWorld]]></category>
		<category><![CDATA[Office Tour]]></category>
		<category><![CDATA[Osaka]]></category>
		<category><![CDATA[Platinum Twilight]]></category>
		<category><![CDATA[Vanquish]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=2434</guid>
		<description><![CDATA[On January 30, 2010, PlatinumGames Inc. held a fan party here in Osaka for our fans. It was really great to meet all of our fans at the event, give them a glimpse into the studio, and enjoy an evening of dinner, drinks, and ideas. However, since not everyone could attend, we also filmed the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=2434&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Announcing (A Bit Early) a collection of Bayonetta Design Artifacts</title>
		<link>http://platinumgames.com/2010/01/07/announcing-a-bit-early-a-collection-of-bayonetta-design-artifacts/</link>
		<comments>http://platinumgames.com/2010/01/07/announcing-a-bit-early-a-collection-of-bayonetta-design-artifacts/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 02:31:33 +0000</pubDate>
		<dc:creator>Mari Shimazaki</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Bayonetta Art Book]]></category>
		<category><![CDATA[Character Design]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[Mari Shimazaki]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=2241</guid>
		<description><![CDATA[Hello everyone. Character designer Mari Shimazaki here with some good news.

It has been something like two months since Bayonetta saw release in Japan. For those of you still playing Bayonetta, or those of you taking a little break, we’ve still got more Bayonetta to give you, so stay with us just a bit longer.

Which brings me to today’s announcement.

As Hashimoto-san mentioned on the Xbox Live Park broadcast here in Japan, we are going to put out a book collecting the design materials we used for Bayonetta. Woohoo!

It will be a little while until it’s released, but here are the details:

<blockquote>Bayonetta Design Collection (Temporary Title)
Release Date: Q1 2010 (Planned)
Price: TBD
Publisher: Enterbrain</blockquote>

It’s going to be a really thick book, as we are going to include almost all of the images we’ve used in promoting Bayonetta! (We were unable to get rights clearances for a few of them…)

Japanese gamers will get a chance to see art that we’ve only released in the West (which there were quite a few we made behind the scenes), as well as peeks at unreleased character, enemy, background, and weapon designs. There will also be CG illustrations and some new easter-egg illustrations (that I’m working on right now) amongst others. Overall, there will be more than 500 pieces of content to sink your teeth into! There will also be tons of comments from the development team (which they are working on now) to round out this monster collection! Look forward to it!

Whenever I end up working on one of these expansive books, I always end up feeling like, “This is sad. I have to show off all of these designs that got shot down… And they are from years ago as well.”
Even though I love looking at others people’s stuff… this poses a real dilemna for me.

Well, enough of my grumbling, I’m going to stay focused on working on the book for now, and even though it will be a while until it is in your hands, I hope you all look forward to it.

Well, I guess the world is all wrapped up in Christmas colors now.

How did you all spend the Christmas holidays? December 25 was actually our last work day here at PlatinumGames, but I am sure plenty of us went out drinking after we wrapped up.

Until next time.

<a href="http://platinumgames.wordpress.com/files/2010/01/b_illust_xmas.jpg"><img class="alignnone size-full wp-image-2242" title="b_illust_Xmas" src="http://platinumgames.wordpress.com/files/2010/01/b_illust_xmas.jpg" alt="" width="500" /></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=2241&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2010/01/07/announcing-a-bit-early-a-collection-of-bayonetta-design-artifacts/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
	
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		<title>New Year’s Greetings and Bayonetta’s Western Release</title>
		<link>http://platinumgames.com/2010/01/06/nygreeting/</link>
		<comments>http://platinumgames.com/2010/01/06/nygreeting/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 03:17:53 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[New Year's Greeting]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=2236</guid>
		<description><![CDATA[Hi all. Producer Yusuke Hashimoto checking in again.

Happy New Year!

<a href="http://platinumgames.wordpress.com/files/2010/01/bayonetta2010.jpg"><img class="alignnone size-full wp-image-2237" title="bayonetta2010" src="http://platinumgames.wordpress.com/files/2010/01/bayonetta2010.jpg" alt="" width="500" /></a>

I decided to draw Bayonetta on a New Year’s Card. The more I drew, the more I was surprised by how detailed the design was becoming, and even though it was too late, ended up saying “Wow, this is how this turned out...”

Today also marks the start of Bayonetta’s worldwide release!

I am happy to see her spread her wings and fly overseas, and I really hope that everyone let’s go of time and has fun while playing the game.

So I hope that this year you all support Bayonetta, and continuing supporting us here at PlatinumGames.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=2236&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2010/01/06/nygreeting/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
	
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		<title>Bayonetta TV Commercial</title>
		<link>http://platinumgames.com/2010/01/04/bayonetta-tv-commercial/</link>
		<comments>http://platinumgames.com/2010/01/04/bayonetta-tv-commercial/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 00:57:26 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PGTV]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Bayonetta Commercial]]></category>
		<category><![CDATA[Character Design]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[In for the kill]]></category>
		<category><![CDATA[La Roux]]></category>
		<category><![CDATA[MiChi]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=2227</guid>
		<description><![CDATA[Producer Yusuke Hashimoto here, now with a completely stuffed mail box since all the games I ordered online all showed up the other day. (Strangely enough, my package delivery box was empty though...)

So Bayonetta will be released on 1/5 in North American and 1/8 in Europe and Australia! I hope all of our fans overseas are looking forward to it. It’s been a quick two months since the release in Japan. When I think about the opportunity to expand the borders of the game and have even more people try it out, I can only get excited. So that is why I wanted to write a blog entry about some of the marketing efforts we are partaking in overseas. First up is the TV commercial we will be airing overseas.

[wpvideo Yp5oR4I3]

The commercial features a soundtrack provided by La Roux, an incredibly popular band in Europe. Compared to the Japanese commercial, it is a much darker, but very cool! For me, this kind of dark commercial hits my personal sweetspot because it fits the game’s atmosphere quite nicely. Actually, for the Japanese MTV Special for Bayonetta, La Roux came in for a chat with MiChi. During filming, the director of the show, Sakuma-san, mentioned that he thought that La Roux were “insane.” We watched one of their music videos, and I had to admit it was pretty cool. What was funny was the we watched the same song that we ended up using in the commercial, “In for the kill (Skream’s Let’s Get Ravey Remix).” When I think about the track, I realized that Bayonetta really has been an incredibly collaborative project, from our cutscene action director Yuji Shimomura’s involvement and on down the line.

Continuing on, I have to mention the Scarborough Fair model that will come as a pre-order bonus for Bayonetta in Europe. At first, I wanted them to make a full set of the four guns, Parsley, Sage, Rosemary, and Thyme, or if they could only make one, to include a set of the four dangling accessories to be attached; however, due to a variety of reasons, including cost, we could only make one gun... It is a shame that we couldn’t make four, but I am still happy to see one of the in-game items come to life. Check it out:<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=2227&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2010/01/04/bayonetta-tv-commercial/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
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		<title>User Interface Design</title>
		<link>http://platinumgames.com/2009/11/20/user-interface-design/</link>
		<comments>http://platinumgames.com/2009/11/20/user-interface-design/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 06:47:34 +0000</pubDate>
		<dc:creator>PlatinumGames</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[User Interface Design]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.wordpress.com/?p=2026</guid>
		<description><![CDATA[Hello. I’m Okura, a designer here at PlatinumGames, and the oft target of Kamiya-san’s claims that I am the “gulliblest” of the absent-mindedly gullible. Of course, I think that he just doesn’t get it.

I was in charge of user interface design (UI) for Bayonetta. I’ve been in the games industry less than 3 years, so I am still a bit wet behind the ears, but I’d still like to tell you a little about the UI design in Bayonetta.

But before that, Bayonetta came out here in Japan a couple of weeks ago, and I assume that some of you have played it, but have no idea what actually comprises the UI in the game. Allow me to explain:

An interface is something that intermediates the exchange of information between two things and a standard for completing that transaction.

To put it broadly, the user interface tells the player information or provides feedback on the game system. For instance, gauges or menus that appear in the game. In fact, most of the 2D elements on the game screen are UI. When the names are displayed for the angelic enemies in Bayonetta, or when you obtain an item and a window opens, the ending credits, displaying how long it took to complete the game, the title screen, etc...

<a href="http://platinumgames.wordpress.com/files/2009/11/e3819de3828ce3819ee3828ce381aeide794bbe99da21.jpg"><img class="alignnone size-full wp-image-2027" title="それぞれのID画面1" src="http://platinumgames.wordpress.com/files/2009/11/e3819de3828ce3819ee3828ce381aeide794bbe99da21.jpg" alt="" width="500" /></a>

<a href="http://platinumgames.wordpress.com/files/2009/11/e3819de3828ce3819ee3828ce381aeide794bbe99da22.jpg"><img class="alignnone size-full wp-image-2028" title="それぞれのID画面2" src="http://platinumgames.wordpress.com/files/2009/11/e3819de3828ce3819ee3828ce381aeide794bbe99da22.jpg" alt="" width="500" /></a>

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		<slash:comments>10</slash:comments>
	
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		<title>Bayonetta Released in Japan</title>
		<link>http://platinumgames.com/2009/11/06/bayonetta-released-in-japan/</link>
		<comments>http://platinumgames.com/2009/11/06/bayonetta-released-in-japan/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 00:34:47 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Bayonetta Ads]]></category>
		<category><![CDATA[Producer]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Shibuya 109]]></category>
		<category><![CDATA[Shinjuku Station]]></category>
		<category><![CDATA[Video Game]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.wordpress.com/?p=1990</guid>
		<description><![CDATA[Hello everyone. I’m Bayonetta producer Yusuke Hashimoto.

Today Bayonetta finally went on sale in Japan! I bet some of you are even playing right now!

Many, many things happened during the development of Bayonetta, a process which started three years ago. However, I’m finally glad that we are able to get the game into the hands of gamers, and at the same time, I am incredibly thankful to all those who have supported Bayonetta, everyone involved in the production, as well as the development team.

We developed Bayonetta with the idea in mind that it should be an “<strong>action game of the highest caliber</strong>,” and it became a bit of an ultimate title for us, containing everything we are capable of in one package. Put another way, it was a “<strong>challenge to ourselves</strong>” having been previously involved in numerous action games. We founded a new studio, and had to start everything completely from scratch, but during production we always felt <strong>the fun of making games, and the fun that can be had from making games</strong>. Since we felt that way, I think we were able to fully exploit our know how to the very limits, and run full steam ahead. Completing Bayonetta was, I feel, and incredibly <strong>important step</strong> for PlatinumGames as a studio.

Games are entertainment that allow you to forget about time and just have fun. I’ve taken many things through this hobby we call gaming, so I really hope that even just a little piece of Bayonetta stays with all those people who pick up a controller and play the game, as if there was something to learn from the experience. Bayonetta development as a multiplatform title was filled with many experiences, but all I ever felt was <strong>“the desire to have as many people to enjoy Bayonetta as possible.”</strong> I’m taking them all as lessons myself, and in turn using them as motivation to make something even better in the future, so I would appreciate all of your support.

And if you have played Bayonetta and have opinions, feelings, or even hopes for a sequel (?), please send them my way.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=1990&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2009/11/06/bayonetta-released-in-japan/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
	
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			<media:title type="html">yhashimoto</media:title>
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			<media:title type="html">画像①</media:title>
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		<title>Easy Automatic (I&#8217;m Easy. You&#8217;re Automatic.)</title>
		<link>http://platinumgames.com/2009/07/30/easy-automatic-im-easy-youre-automatic/</link>
		<comments>http://platinumgames.com/2009/07/30/easy-automatic-im-easy-youre-automatic/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 15:36:00 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=1655</guid>
		<description><![CDATA[Hey everyone, it’s been a while, huh? I’m Yusuke Hashimoto, the producer of Bayonetta. Anyways, in my last blog I said that I would talk about being a producer, but I don’t think that it is actually very interesting, so instead I wanted to talk about what it is like to play Bayonetta. Kamiya-san has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=1655&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2009/07/30/easy-automatic-im-easy-youre-automatic/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">yhashimoto</media:title>
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			<media:title type="html">1_Grace&#38;Glory00</media:title>
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			<media:title type="html">2_Grace&#38;Glory01</media:title>
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			<media:title type="html">3_Fearless</media:title>
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		<title>Of Angels and Monsters</title>
		<link>http://platinumgames.com/2009/05/15/of-angels-and-demons/</link>
		<comments>http://platinumgames.com/2009/05/15/of-angels-and-demons/#comments</comments>
		<pubDate>Fri, 15 May 2009 01:39:58 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=1365</guid>
		<description><![CDATA[Hello, I am the producer of Bayonetta, Yusuke Hashimoto. I wanted to take this chance to give you a glimpse of some of the enemy designs in Bayonetta. While I may be filling the role of producer these days, I was previously a designer, and also in charge of special effects. When we first started [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&#038;blog=6054675&#038;post=1365&#038;subd=platinumgames&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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			<media:title type="html">Affinity Design</media:title>
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			<media:title type="html">3_Fortitudo</media:title>
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