PlatinumGames New Offices

Platinum Games

Filed: Community, PlatinumGames

As our President and CEO, Tatsuya Minami, alluded to in his New Year’s greeting, we’ve got new offices.

We’ve moved from the 9th floor of the Umeda Sky Building down to the 8th and with it comes a whole new look for our studio.

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Best Wishes for 2012

Platinum Games

Filed: Community, PlatinumGames

Happy New Year 2012!
Thanks to you all we had a terrific 2011 and we are looking forward to your continued support this year.

In Japan, the coming of the New Year is an event marked with a very special importance, with a different connotation to how the date is viewed in the West. People make it a special point to greet each other properly. New Year’s resolutions are announced. New Year’s greeting cards are sent with great care and importance. However, the New Year’s week festivities are soon over, and the day-to-day life of December returns just as quickly. Actually, in the business world, that week seems more like a single day before things are right back to normal. At least, it seems like that most years.

But for us at PlatinumGames, this New Year is a bit different than most.

At the end of December, we moved to a brand new office. While it is a brand new office, it is actually in the same building. We just moved down one floor from nine to eight. It is going to give us more space and more tools to make even greater games. We are truly going out with the old and in with the new for 2012 and things are looking much different for us now.

Our new offices officially open on January 5, 2012, which is our first day of business for the year, and the first day of our new start.

December 2011 saw us announce a new title that marked a turning point for us as a company. As a game developer, our job is to make the best possible game we can at all times. We look forward to your continued support as we strive to do just that.

Best Wishes,
Tatsuya Minami
January 2012

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An Unexpected Title Announcement

METAL GEAR RISING

Filed: Community, Games, Metal Gear Rising: Revengeance, PlatinumGames

Hello, Tatsuya Minami here. It’s been a while since I’ve spoken with you, and some time since I’ve written a blog. I wanted to give our fans more insight into recent events, but procrastination prevented me. You have my apologies.

Today’s announcement is a sudden one. PlatinumGames has a new title to share with you: Metal Gear Rising: Revengeance.

Please refer to the press release for specifics, but PlatinumGames has partnered with Konami Digital Entertainment to lead development on MGR.

My enthusiasm for this announcement is somewhat different from our past works. MGR represents a fusion between an incredibly famous franchise known the world over and our own unique sense of creativity.

Since the founding of our company, each PlatinumGames title has been built from scratch as a completely original work. Our initial goal was to make a splash and thereby gain recognition in the game industry. I firmly believe the games we’ve released have convinced gamers around the world of PlatinumGames’s individuality.

Our basic stance and future path will not change. Put simply, our core tenets of creativity, surprise, inspiration, and—above all—making gamers happy will remain the same. We will build on those basics, leveraging them to broaden the work we produce.

Metal Gear Rising is a collaboration with Kojima Productions. It goes without saying we are well aware that Metal Gear is a storied franchise, beloved the world over. We are tremendously excited to bring our own sense of creativity to the landmark that is Metal Gear, and draw immense inspiration from the ideas it has laid out. In a collaborative sense, I believe the inspiration works both ways. We may not be able to reveal a great deal of information about MGR just yet, but I ask you to wait patiently for more.

PlatinumGames will forge ahead in actively pursuing surprising and unique game experiences, whether they be collaborative titles like MGR, or completely original IP. We hope you look forward to them.

As a Japanese developer, PlatinumGames will continue to deliver games globally. Our goal is always to “surprise”. Likewise, as the standard bearer for Japanese games, I believe we will continue to offer experiences that will delight and surprise gamers around the world.

Tatsuya Minami,
President and CEO

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Announcing “Platinum Next”

Platinum Games

Filed: Community, PlatinumGames


Platinum Next
The Japanese Standard Bearer in Global Competition

These past five years have flown by.

When we established our company with the credo “deliver smiles and surprises around the world”, our staff at the time were determined that quality should never be compromised. We dubbed the new company PlatinumGames with the hope that it would be symbolic of permanent brilliance. Since then, each and every member of PlatinumGames has worked together creating these games.

Five years later, we have delivered several titles to players worldwide. The effort expended was well worth it; at last, I feel the PlatinumGames brand has truly been recognized.

Today, we open our eyes and set our sights on a new course, under the auspices of a new guiding principle. As stated, we aim to be the Japanese standard bearer in the competitive global video game market.

I believe that games exist to offer fresh surprises to those who play them. As members of the games business, we have always pursued the creation of the new, and we take pride in doing our part to support our industry.

However, the current games business is struggling. The “fresh surprises” I mention are becoming few and far between, especially in our home of Japan. Not so long ago, Japan lead the world’s games business, and it was not a stretch to call games a uniquely Japanese specialty; however, now it appears that Japanese games companies have lost their vigor.

Series grow ever-longer; original titles are on the decline. Games with new at their core are disappearing. Japanese games that garner worldwide acclaim are slipping away.

This state of affairs deeply saddens us.

When we turn this mirror on ourselves, I feel it is fair to say that PlatinumGames is currently one of the very few healthy Japanese games companies. I also came to realize that we must now consider our work in creating games to be that of a mandate.

“The Japanese Standard Bearer in Global Competition”. At PlatinumGames, we strive to be the face of Japanese game studios on the worldwide stage. We want our contributions to not only be towards the games industry as a whole, but also be contributions towards our homeland of Japan. That is the principle that will guide our company into the future.

We aim to bring happiness to gamers worldwide. We seek to ignite a Japanese games revival. And our troops will have the highest morale.

We’re in this fight for the long haul.

Tatsuya Minami
President and CEO
PlatinumGames Inc.
Spring 2011

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Fall Harvest

Platinum Games

Filed: Community, PlatinumGames

Hello everyone.
It has been quite a while since I’ve blogged… Don’t think I’ve been resting on my laurels though. I’ve been quite busy with a number of projects here at PlatinumGames, and I haven’t had time to update my blog. For this, I apologize.

Thanks to all your support, our projects have begun to bear fruit. We released MADWORLD overseas earlier this year, a year which has also seen the Japanese release of Infinite Space. PlatinumGames has had its ups and downs getting to this point; however, I am extremely grateful to all those who have supported us along the way. As President of the company, I am also incredibly grateful to the hard-working staff inside the PlatinumGames offices.

And now the release of Bayonetta is fast approaching, isn’t it?  But before it is in everyone’s hands, we have Tokyo Game Show on our plate. Bayonetta is a title that everyone at PlatinumGames has put their heart and soul into. We want everyone to give the game a try, and as such, we will be bringing it with us to the Tokyo Game Show.

Both the Xbox 360 and PS3 versions of Bayonetta will be in the SEGA booth. I hope you take the chance to check both of them out!
With Bayonetta, we created the Xbox 360 version of the game first, and then handed off all the data and other assets to SEGA so they could begin the process of porting Bayonetta to the PS3, giving them advice regarding the porting process along the way and overseeing the progress to ensure that the PS3 version would be the best it could be. The goal was to release the Xbox 360 and PS3 versions to gamers day and date, and even though there have been trials and tribulations along the way, we are incredibly pleased to be able to present two playable versions of the game on the Tokyo Game Show floor.

Recently, we’ve received questions whether there are any differences between the Xbox 360 and PS3 versions. It seems many of you are quite interested in this.
As the developers of Bayonetta, we have overseen both versions, and I would like to make one thing clear. The Xbox 360 and PS3, as hardware platforms, both have their own distinct differences and peculiarities, and these characteristics will naturally give birth to differences in the final product. However, all involved endeavored to exploit the specific traits of each console to create an enjoyable experience. We feel the best way to evaluate this is by actually playing the game for yourself and coming to your own conclusions.

Bringing Bayonetta to users of both the PS3 and the Xbox 360 is something we feel to be very important, and I feel passionately that we have fulfilled our responsibility in that regard. I hope you all purchase Bayonetta and enjoy playing through our creation.

It seems the seasons have changed and Fall is upon us. For us, Bayonetta will be a sort of “Fall harvest.”

But no time to be sentimental, as various other projects are underway.
Keep your eye on us!

Warm regards,

Tatsuya Minami
President & CEO, PlatinumGames Inc.

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The Greatest Show on Earth

Bayonetta

Filed: Bayonetta, Community, Games, PlatinumGames

San Diego Comic Con was not what I expected. I went in thinking I would see more of the monstrous giga-booths that grace E3 or Tokyo Game Show. Instead, I found a comic book show. Now, it was a really big comic book show, but it was a comic book show. The sea of people made it hard to move, and the movie and game company booths were a welcome change of pace; however, it didn’t feel like something I had never seen before.

Then I went outside.

Thousands of people waiting in line for a panel was one of the most frightening and awe-inspiring things I’d ever seen.

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(This was the second most frightening thing I saw at Comic Con.)

PG sent quite a contingent this year, with Tatsuya Minami, Atsushi Inaba, Yusuke Hashimoto, and Mari Shimazaki joining myself and two others, PG exec Seigo Tabira and my international coordinating counterpart, Tatsuya Sumida, to hold a panel, meet our fans, and try to put on a killer event Friday night. Arriving Wednesday and Thursday, we were struck by the beauty of San Diego. Truly a picturesque city. We met up with our friends from SEGA of America and checked out the Hard Rock Hotel, where we would be holding our event Friday night. This was also our first opportunity to lay eyes on the custom Xbox 360 that Colorware produced for us based of a Mari Shimazaki design. Needless to say, we were impressed. (So impressed, we wanted to keep it for ourselves!)

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Prior to our panel on Friday, we had the opportunity to check out the show floor. The Bayonetta booth, while small, seemed to have a steady stream of gamers checking out the demo, or waiting for their turn at the controller. Things got even crazier when Penny Drake, the model inside the custom-made Bayonetta costume, arrived at the booth on Friday.

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We also had a bit of free time each day, so I guided Hashimoto-san through the various booths. Hashimoto-san had wanted to attend Comic Con for years, and being an artist himself, watching him get the chance to meet other artists that influenced him was really exciting. I can’t claim it was all selfless work though. Being a fan of many of the artists myself, Hashimoto-san and I both spent inordinate amounts of money on art books, sketches, toys, and DVDs.

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(Yusuke Hashimoto and Batman:The Animated Series creator Bruce Timm.)

However, once Friday evening rolled around, it was all business. Our first time showing at Comic Con, we were all nervous as to whether anyone would actually show up to the panel, but no one expected the long line of fans excited to get in. Nor did anyone expect the cheers and reception that fans in San Diego gave us during the panel itself. PG has some of the most passionate fans in the world, but to see it right in front of you makes that fact really strike home.

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Once the panel wound up, it was time for Little Angels. We have always wanted to find a way to connect with our fans overseas, whether it is on this blog, or at the event in San Diego. Everyone from PlatinumGames was quite pleased to say hello and meet so many new faces. We wanted to make the night special, so with Penny Drake by his side, we started off with a special presentation by Hashimoto-san of a section of Bayonetta previously only shown to the press at E3 or in snippets of video – Burning Vigrid. Shimazaki-san followed up with an overview of the Bayonetta design, revealing for the first time some of the rejected concepts that marked the long development of the character. Through and through, the star was Bayonetta, and that was none the more evident when we wrapped up the presentation and gave everyone the chance to play the game in an intimate setting.

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We spiced things up a bit by running a Score Attack contest, allowing players to play the demo with a goal in mind – the highest number of halos. Whispers of scores getting overtaken were on everyone’s lips at the party, and numerous attendees took multiple cracks at the demo hoping to come away with the one of the evenings most coveted prizes, the Scarborough Fair gun used during the motion capture sessions for Bayonetta. In the end, there could only be one, and it ended up in the hands of a member of PG’s very own forum community. We couldn’t think of a better home.

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It was also important to make sure that everyone at the event got some face time with Hashimoto-san and Shimazaki-san, so we held an autograph signing where fans could bring their own items, or get an 8×10 of Bayonetta, and have them signed by the crew. They had a great time meeting everyone and signing everything from an Okami artbook to a Playstation 3, and everything in between. There were even a few quick sketches of Bayonetta drawn by Shimazaki-san for eager fans.

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The night ended off with a presentation of the Bayonetta Xbox 360. One lucky fan walked away with the console, autographed on the spot by the PG staff, after joking warnings to make sure it doesn’t end up on eBay.

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It was a successful night and a successful trip. Everyone at PlatinumGames can’t wait to do it again.

Until next time!

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-JP

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Happy New Year

Platinum Games

Filed: PlatinumGames

Happy New Year everyone!
I’m Tatsuya Minami, President and CEO of PlatinumGames.

This year is going to make a turning point for us.
The titles we began when we started the company will finally be released this year. As was the case last year, it is predicted that this year will also see a recession, and the impact on the games and entertainment industry is expected to be considerable. However, I feel that the high quality, high value titles we are aiming to create are needed at times like these.

So to mark this turning point for the company, we have created a new logo.
We needed a new logo for our continued global expansion, and we also needed something new to show that we are enthusiastic and ready to head out and challenge the world.

The P in the logo, and the star next to it, are inspired by the Pt atomic symbol. Furthermore, the star is meant to signify Polaris, the current North Star, and the brightest star in the Little Dipper. We also chose a distinctive color for the logo, Platinum Silver. These choices have allowed us to express with the logo our shared ideals of high quality and lasting value.

This year, several of our titles will be released.
There are many emotions that come with releasing our first title out into the world, but we have absolutely no doubts about the contents of our titles and the vision that created them. Along with our new logo, we want to keep moving forward guided by our consistent values.

We hope you will join us this year.

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