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		<title>PlatinumGames Inc. &#187; Yusuke Hashimoto</title>
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		<title>New Year’s Greetings and Bayonetta’s Western Release</title>
		<link>http://platinumgames.com/2010/01/06/nygreeting/</link>
		<comments>http://platinumgames.com/2010/01/06/nygreeting/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 03:17:53 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
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		<category><![CDATA[New Year's Greeting]]></category>
		<category><![CDATA[PS3]]></category>
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		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=2236</guid>
		<description><![CDATA[Hi all. Producer Yusuke Hashimoto checking in again.

Happy New Year!

<a href="http://platinumgames.wordpress.com/files/2010/01/bayonetta2010.jpg"><img class="alignnone size-full wp-image-2237" title="bayonetta2010" src="http://platinumgames.wordpress.com/files/2010/01/bayonetta2010.jpg" alt="" width="500" /></a>

I decided to draw Bayonetta on a New Year’s Card. The more I drew, the more I was surprised by how detailed the design was becoming, and even though it was too late, ended up saying “Wow, this is how this turned out...”

Today also marks the start of Bayonetta’s worldwide release!

I am happy to see her spread her wings and fly overseas, and I really hope that everyone let’s go of time and has fun while playing the game.

So I hope that this year you all support Bayonetta, and continuing supporting us here at PlatinumGames.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&amp;blog=6054675&amp;post=2236&amp;subd=platinumgames&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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		<title>Bayonetta TV Commercial</title>
		<link>http://platinumgames.com/2010/01/04/bayonetta-tv-commercial/</link>
		<comments>http://platinumgames.com/2010/01/04/bayonetta-tv-commercial/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 00:57:26 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PGTV]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Bayonetta Commercial]]></category>
		<category><![CDATA[Character Design]]></category>
		<category><![CDATA[Hideki Kamiya]]></category>
		<category><![CDATA[In for the kill]]></category>
		<category><![CDATA[La Roux]]></category>
		<category><![CDATA[MiChi]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=2227</guid>
		<description><![CDATA[Producer Yusuke Hashimoto here, now with a completely stuffed mail box since all the games I ordered online all showed up the other day. (Strangely enough, my package delivery box was empty though...)

So Bayonetta will be released on 1/5 in North American and 1/8 in Europe and Australia! I hope all of our fans overseas are looking forward to it. It’s been a quick two months since the release in Japan. When I think about the opportunity to expand the borders of the game and have even more people try it out, I can only get excited. So that is why I wanted to write a blog entry about some of the marketing efforts we are partaking in overseas. First up is the TV commercial we will be airing overseas.

[wpvideo Yp5oR4I3]

The commercial features a soundtrack provided by La Roux, an incredibly popular band in Europe. Compared to the Japanese commercial, it is a much darker, but very cool! For me, this kind of dark commercial hits my personal sweetspot because it fits the game’s atmosphere quite nicely. Actually, for the Japanese MTV Special for Bayonetta, La Roux came in for a chat with MiChi. During filming, the director of the show, Sakuma-san, mentioned that he thought that La Roux were “insane.” We watched one of their music videos, and I had to admit it was pretty cool. What was funny was the we watched the same song that we ended up using in the commercial, “In for the kill (Skream’s Let’s Get Ravey Remix).” When I think about the track, I realized that Bayonetta really has been an incredibly collaborative project, from our cutscene action director Yuji Shimomura’s involvement and on down the line.

Continuing on, I have to mention the Scarborough Fair model that will come as a pre-order bonus for Bayonetta in Europe. At first, I wanted them to make a full set of the four guns, Parsley, Sage, Rosemary, and Thyme, or if they could only make one, to include a set of the four dangling accessories to be attached; however, due to a variety of reasons, including cost, we could only make one gun... It is a shame that we couldn’t make four, but I am still happy to see one of the in-game items come to life. Check it out:<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&amp;blog=6054675&amp;post=2227&amp;subd=platinumgames&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2010/01/04/bayonetta-tv-commercial/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
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		<title>Bayonetta Released in Japan</title>
		<link>http://platinumgames.com/2009/11/06/bayonetta-released-in-japan/</link>
		<comments>http://platinumgames.com/2009/11/06/bayonetta-released-in-japan/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 00:34:47 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>
		<category><![CDATA[Bayonetta Ads]]></category>
		<category><![CDATA[Producer]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Shibuya 109]]></category>
		<category><![CDATA[Shinjuku Station]]></category>
		<category><![CDATA[Video Game]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Yusuke Hashimoto]]></category>

		<guid isPermaLink="false">http://platinumgames.wordpress.com/?p=1990</guid>
		<description><![CDATA[Hello everyone. I’m Bayonetta producer Yusuke Hashimoto.

Today Bayonetta finally went on sale in Japan! I bet some of you are even playing right now!

Many, many things happened during the development of Bayonetta, a process which started three years ago. However, I’m finally glad that we are able to get the game into the hands of gamers, and at the same time, I am incredibly thankful to all those who have supported Bayonetta, everyone involved in the production, as well as the development team.

We developed Bayonetta with the idea in mind that it should be an “<strong>action game of the highest caliber</strong>,” and it became a bit of an ultimate title for us, containing everything we are capable of in one package. Put another way, it was a “<strong>challenge to ourselves</strong>” having been previously involved in numerous action games. We founded a new studio, and had to start everything completely from scratch, but during production we always felt <strong>the fun of making games, and the fun that can be had from making games</strong>. Since we felt that way, I think we were able to fully exploit our know how to the very limits, and run full steam ahead. Completing Bayonetta was, I feel, and incredibly <strong>important step</strong> for PlatinumGames as a studio.

Games are entertainment that allow you to forget about time and just have fun. I’ve taken many things through this hobby we call gaming, so I really hope that even just a little piece of Bayonetta stays with all those people who pick up a controller and play the game, as if there was something to learn from the experience. Bayonetta development as a multiplatform title was filled with many experiences, but all I ever felt was <strong>“the desire to have as many people to enjoy Bayonetta as possible.”</strong> I’m taking them all as lessons myself, and in turn using them as motivation to make something even better in the future, so I would appreciate all of your support.

And if you have played Bayonetta and have opinions, feelings, or even hopes for a sequel (?), please send them my way.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&amp;blog=6054675&amp;post=1990&amp;subd=platinumgames&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2009/11/06/bayonetta-released-in-japan/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
	
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		<title>Easy Automatic (I&#8217;m Easy. You&#8217;re Automatic.)</title>
		<link>http://platinumgames.com/2009/07/30/easy-automatic-im-easy-youre-automatic/</link>
		<comments>http://platinumgames.com/2009/07/30/easy-automatic-im-easy-youre-automatic/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 15:36:00 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=1655</guid>
		<description><![CDATA[Hey everyone, it’s been a while, huh? I’m Yusuke Hashimoto, the producer of Bayonetta. Anyways, in my last blog I said that I would talk about being a producer, but I don’t think that it is actually very interesting, so instead I wanted to talk about what it is like to play Bayonetta. Kamiya-san has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&amp;blog=6054675&amp;post=1655&amp;subd=platinumgames&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://platinumgames.com/2009/07/30/easy-automatic-im-easy-youre-automatic/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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		<title>Of Angels and Monsters</title>
		<link>http://platinumgames.com/2009/05/15/of-angels-and-demons/</link>
		<comments>http://platinumgames.com/2009/05/15/of-angels-and-demons/#comments</comments>
		<pubDate>Fri, 15 May 2009 01:39:58 +0000</pubDate>
		<dc:creator>Yusuke Hashimoto</dc:creator>
				<category><![CDATA[Bayonetta]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PlatinumGames]]></category>

		<guid isPermaLink="false">http://platinumgames.com/?p=1365</guid>
		<description><![CDATA[Hello, I am the producer of Bayonetta, Yusuke Hashimoto. I wanted to take this chance to give you a glimpse of some of the enemy designs in Bayonetta. While I may be filling the role of producer these days, I was previously a designer, and also in charge of special effects. When we first started [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=platinumgames.com&amp;blog=6054675&amp;post=1365&amp;subd=platinumgames&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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