Announcing “Platinum Next”

Platinum Games

Filed: Community, PlatinumGames

Platinum Next
The Japanese Standard Bearer in Global Competition

These past five years have flown by.

When we established our company with the credo “deliver smiles and surprises around the world”, our staff at the time were determined that quality should never be compromised. We dubbed the new company PlatinumGames with the hope that it would be symbolic of permanent brilliance. Since then, each and every member of PlatinumGames has worked together creating these games.

Five years later, we have delivered several titles to players worldwide. The effort expended was well worth it; at last, I feel the PlatinumGames brand has truly been recognized.

Today, we open our eyes and set our sights on a new course, under the auspices of a new guiding principle. As stated, we aim to be the Japanese standard bearer in the competitive global video game market.

I believe that games exist to offer fresh surprises to those who play them. As members of the games business, we have always pursued the creation of the new, and we take pride in doing our part to support our industry.

However, the current games business is struggling. The “fresh surprises” I mention are becoming few and far between, especially in our home of Japan. Not so long ago, Japan lead the world’s games business, and it was not a stretch to call games a uniquely Japanese specialty; however, now it appears that Japanese games companies have lost their vigor.

Series grow ever-longer; original titles are on the decline. Games with new at their core are disappearing. Japanese games that garner worldwide acclaim are slipping away.

This state of affairs deeply saddens us.

When we turn this mirror on ourselves, I feel it is fair to say that PlatinumGames is currently one of the very few healthy Japanese games companies. I also came to realize that we must now consider our work in creating games to be that of a mandate.

“The Japanese Standard Bearer in Global Competition”. At PlatinumGames, we strive to be the face of Japanese game studios on the worldwide stage. We want our contributions to not only be towards the games industry as a whole, but also be contributions towards our homeland of Japan. That is the principle that will guide our company into the future.

We aim to bring happiness to gamers worldwide. We seek to ignite a Japanese games revival. And our troops will have the highest morale.

We’re in this fight for the long haul.

Tatsuya Minami
President and CEO
PlatinumGames Inc.
Spring 2011

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29 Comments Add Your Own

Marink Posted on April 2, 2011 at 1:36 am

Good luck PlatinumGames.

Look forward to seeing your futures. Maybe we'll meet in the top.

Gamers are becoming more selective with their games now and there aren't many game to look forward to.

Hopefully we can make a game or to together to show what a awesome game really is. :D

DragonSix Posted on April 2, 2011 at 2:05 am

I wish you luck. It is true that you're one of the last studio bearer of the "japan quality" that once conquered the world's heart on home console (before the current generation).

Since then all the Japanese devs seem to only be good on handleds. While some good studio can thrives and propose some good experiences like that, I find it sad that so few great Japanese games captured much audience on the bigger screen for a long time.

I'm really looking forward to what you'll make next.

Rob Posted on April 2, 2011 at 2:14 am

I'm proud to say that I have followed your work since the beginnings of Clover, and I have not been disappointed with a single game developed by Clover or Platinum.

I'm glad there are still developers like you in our industry. It is what drives me as a designer, to hopefully one day make games as original, exciting and entertaining as yours. Keep up the great work!

Brian L. Posted on April 2, 2011 at 2:53 am

Awesome news! How about a spiritual successor to one of the greatest games ever published…

God Hand.


JoeFenix Posted on April 2, 2011 at 3:15 am

I love you guys and what you stand for, your games are always worth looking forward to!

Bayonetta and Vanquish have proven that you mean business and I think the time will come when people will take notice.

Never lose that spirit and keep kicking ass!

amit Posted on April 2, 2011 at 4:43 am

This is the weirdest April's Fools update i have ever seen

Pheonix03 Posted on April 2, 2011 at 5:48 am

Do your best PlatinumGames! You truly have the talent and vigor to stand tall on the world stage.

Show the world your strength!

Marque Pierre Sonder Posted on April 2, 2011 at 7:27 am

I completely agree, and I share your sadness at this state of affairs. Much respect and admiration for Platinum and Tatsuya-san and the work and intentions you have. As you keep fighting, we are watching and hoping that you will succeed and conquer!

DancingRobot Posted on April 2, 2011 at 10:12 am

I have been wondering, 'just what is up with Japan('s gaming industry)?'

We see Capcom out sourcing almost all of their games now. Squareenix has produced some very terrible games. Konami has…Kojima and that's it. Tecmo, has…I 'm sure it has something…

I personally think the problem is with giant corporations. I think Japan needs to scale back to smaller more innovative projects. Yuji Naka has been turning out some really incredible games. I know they're not hits, but they're really fun, simple and amazing. Like Ivy the Kiwi is just pure gold.

But if we're looking for a hit, a very unlikely one is Recettear. I recall hearing it has sold over a million copies on Steam. Which is insane for this crazy little independent game.

And then there are you guys at Platinum. I don't know how well all your guys games have been selling, but all of them are absolutely amazing.

Even your games that don't get as much attention, like Infinite Space, is just so amazing. I can't believe how much time I was able to sink in to the game without it even getting boring. It had been a while since I found a game that I could really sink over 100 hours in to and still feel like there is more to do and explore.

Anyway, keep up the good fight. I hope you guys can really motivate those big corporations to start putting out some really nice innovative high quality games.

Kamruz Posted on April 2, 2011 at 10:33 am

Japan is still at the forefront of game design, despite CAPCOM and Konami becoming conservative, choosing strategies of only developing sequels whose development are outsourced to mercenary overseas developers and generally lowering Japan in everyone's eye there are now a new a handful of rising developers responsible for my favoruite games in the last 5 years.

Platinum games spear heads them all, but there is also From Software and Shinji Mikami's Tango Gamewoks and Ignition Entertainment's Japanese studio. These are all risk taking companies still as daring as when Japan was at the top. Hopefully your success and the success of these studios will set an example for all to learn from.

Love you guys.

Kamruz Posted on April 2, 2011 at 10:44 am

Wow, I forgot to mention Goichi Suda's Grasshopper Manufacturing and Fumito Ueda's Team ICO, how shameful of me.

Peter Posted on April 2, 2011 at 12:50 pm

Sucks that Vanquish sold poorly. Your games are truly exceptional. Wish you luck with Anarchy Reigns!

SonicTHP Posted on April 2, 2011 at 12:53 pm

I think you are easily one of the best developers in Japan and your philosophy on creating games is commendable in this "me too," low-risk period of gaming. It is true that there are a lot of people in the indie scene doing what you do, but there are few attempting it on major consoles and even fewer in Japan. I hope that others will see PlatinumGames as a prime example of what Japanese video game developers are capable of.

FAUNA Posted on April 2, 2011 at 3:51 pm

From a western gamer: PLATINUM* is the best developer in the world. BAYONETTA & VANQUISH are 2 of the best games ever made. I love how PG* doesn't 'outsource development to the west' or try to 'westernize' your games. 3 requests: a PS3/360 'OKAMI spiritual successor', print new copies of THE EYES OF BAYONETTA (I still need one!), & always include a 'Japanese voice track option' in all of your games. Thank you PG* for everything & for showing the world how it's done properly…

Josh Posted on April 2, 2011 at 4:18 pm

Love you guys, Bayonetta was my favorite games of last year, Vanquish was great too, keep up the amazing work. More new games, but please don't forget about Bayonetta!

R.yu Posted on April 2, 2011 at 4:41 pm

GREAT!! thanks!

looking forward to your work Minami-san

i hope your message sparks a new movement of Japanese game-development as well

VelonicaBASE77 Posted on April 2, 2011 at 6:10 pm

Hope you guys get in the idea's soon and you know that you have dear fans out there who love the games you guys produce, so dont give up and keep a smile on your face even through the tough times and push forward =D

twenty1 Posted on April 2, 2011 at 7:39 pm

Please keep the soul you got in games. Keep the vision, the touch, the style please. This is a business 1st I know you'll do what you need to but Mad World, Bayonetta, Infintie Space, and Vanquish are all hot!!. The fans will continue to support the movement…..Platinum Games is needed in the Games Industry.

Humberto Posted on April 2, 2011 at 8:43 pm

Stay strong and as we say in Mexico, echenle ganas.

We very much love your work and we are very greatful for the kind of aditude you have towards your fans and your craft so keep doing what your doing and always stay possitive.

immanuelaj Posted on April 3, 2011 at 6:57 am

It's good that you recognise that the Japanese games industry is struggling, especially overseas! :) It's a bit sad sometimes to see companies release the same kind of game over and over with little variation or improvement in games. It tends to happen when a company finds a winning formula for a game, then they try not to stray too far away from it when they make any new games. Real innovation is hardly seen these days and, frankly, it's quite hard to achieve since most of the good ideas have already been done in the past.

It's a challenge building a game that will appeal to everyone since the people of the world are very diverse and come from many different cultural backgrounds. Selling to foreign markets is something Japanese game developers can't ignore, especially when western game developers have also been making efforts to sell to the Japanese market.

It's good to see PlatinumGames taking a strong approach on this! You have not released any disappointing games to date, and hopefully in the future we will be able to enjoy even better games from your company! All the best for the future! :D

Nakoruru Posted on April 3, 2011 at 8:18 am

It's good to hear Platinum Games is in it for the games. It's a sad fact that the games industry has become stale and boring where everything is a "safe" bet. There are hardly any developers trying new things and willing to take a risk. Platinum Games is one of my favorite developers and have supported your efforts with my dollars. Continue to provide us with new, fresh and exciting games and I you have a customer for life here.

Thanks for the many hours spent trying to perfect Bayonetta and Vanquish. I can only imagine what's next to come.

Zerhog Posted on April 3, 2011 at 7:28 pm

MADWORLD is amazing. Please continue to support the Wii as well as the other consoles.

Paly Posted on April 5, 2011 at 11:18 am

Without japanese games theres no soul in gaming . . .

Jeezy Posted on April 7, 2011 at 9:48 pm

Please consider porting your awesome games to Windows PC and using digital distribution!!

mashakos Posted on April 9, 2011 at 8:02 pm

too bad no surprises are delivered to PC gamers…

hugo Posted on April 17, 2011 at 3:03 am

thanks for madworld i love that game guys you make a really good work with that game..wii need more games like that. in wii there is a lot of bad games i dont wanna only games of mario or zelda i really want something new with a lot of blood

good luck platinumgames

JonJacob Posted on April 17, 2011 at 11:30 pm

Great mission statement! It's everything I expected form your company just from playing the titles you create. I can tell with each title from Platinum that they are commited to bringing me a new and exciting game experience each time. I love Japanese games but really only turn to Platinum these days when looking for a good Japanese game (although Resonance Fate was a fascinating game). You can count on me to buy Anarchy Reigns day one and I hope you stay with Sega, you guys are a great match!

60Hz Posted on April 30, 2011 at 12:27 pm

i love it but i do think the death of japanese creativity is being grossly exaggerated. I feel jp creativity is still going strong but to break in the west in these modern times you need to also master marketing to expose that creativity. Classic example of a game that should have flopped in the states is Demon's Soul, how did it survive and even thrive? because Atlus USA did honest marketing and pr – they didn't shy away from the games quirks but instead highlighted them and embraced them and championed them. forcing the press to support these design decisions that would have crushed any other game to be hailed as ingenious. If Demon Soul was successful in the west MANY other jp dev games should EASILY be as well. Marketing is the filter, if that niche that resonates doesn't know about the game HOW can you expect there to be sales???

anyway – rant over.

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